I'm about to drop some knowledge here. I work for
Feedthemachine.com and have been handling new brand acquisitions and ecommerce management. I spent several years working with student and amateur athletes at the University of Oregon Bowerman Sport Science Clinic developing performance profiles and helping adjunct professors with tests. Although I graduated from the business school, my interests in sport medicine and performance have led me into the field and given me some insights into the supplement market.
Most people believe that they need much more protein than what their body really requires on a daily basis. I recommend looking at your diet and substituting or adding certain foods like eggs, fish, broccoli, kale, spinach, beans, and nuts. Don't dive straight into eating a large quantity of meat and dairy because your body will have to work harder to break down the meat (reason for meatsweats) and some people are sensitive to lactose (gas and bloating).
For intensive cardiovascular and resistance training, you may very well need to supplement with a protein drink. There is a major point of divergence because some of the best protein powders on the market "taste like ass". Hammer Vegan Protein is some of the cleanest protein on the market in regards to ingredients and uses a variety of ingredients (chlorella, brown rice, alfalfa, spirullina) to provide about 20g of protein (moderate amount compared to whey). CarboPro Interphase is very bitter and gritty but at ~200 calories per serving, it packs 32g of protein. It's a favorite among Marines and ultramarathon runners alike, which I think speaks volumes about the product's efficacy.
The second point of divergence is whether you intend to use this protein as a nutritional supplement or for post workout. Many post workout/recovery whey blends have a great deal of sugar, some in excess of 50g per serving, whereas nutritional supplements have significantly less (<1g). If you intend to use the protein less than an hour after a difficult workout, sugar is not a problem because your body is most capable of accepting sugar(carbs) to replace lost glycogen within one hour of training. Using a recovery drink casually would typically result in unexpected weight gain. Using a nutritional whey protein as recovery is not a problem but if you are putting in serious work, you might want to eat a meal in addition to the drink so you get those additional carbohydrates.
BCAA's are a great way to go for recovery since your body is breaking down the whey into amino acids anyway. These are easier to absorb and don't contain any calories but the drawback is that they taste terrible and they do nothing to address post workout hunger.
The nutritional supplement market is not regulated by the FDA which has made it incredibly easy for companies to sell fake supplements made with substandard ingredients. I can totally understand why people would be skeptical of all products but people should know that you are what you eat and what tastes best might not be the best.
sorry if this is a TL;DR post
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