There isn't much that happens in the NBA that doesn't get David Stern's imprimatur first. The greatest worry among the top flight stars isn't merely fan reaction - it is fan reaction as it impacts sponsorship deals. Look how much Tiger Woods left on the table for being essentially a red-blooded heterosexual country club going hot babe shagging male. So I would not be surprised if Jason Collins' outing of himself wasn't part of carefully worked out collaboration with NBA's head office. He's known, but not a superstar. He's made money, but not big money. He's near the end of his career, but he's still interested in playing. So the risks are manageable. If Collins sees no negative financial penalty for his declaration, that will be his contribution. He will have demonstrated that gay athletes are marketable to a wider audience than other gay people, and he will have potentially demonstrated the increased the marketability of the NBA to the gay demographic when gay players are openly involved. Stern loves marketability. And how.
Bidness is bidness. Still I think it is great, whatever the financial motivation.
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