J.P. Partland has been writing for the industry for two decades, maybe more atmo.
His recent text is making the rounds.
Here, have a read - Chain Oil - The NAHBS Yawn

I saw the chat surrounding it and am adding this:
Quote Originally Posted by Richard Sachs
I think it's a good article, and not at all negative atmo. J.P. is a professional writer and he's holding up a mirror. Perhaps some don't like what they see. Some - especially some with no skin in the game - may feel he is condescending, or even judgmental. I don't. A lot of what he writes IS true despite that some segments would prefer he kept his POVs to himself. I don't think he's airing laundry. Or being incendiary. The text is a very good overview of where the niche is now, and how the NAHBS show is part of it.