Originally Posted by
Amaro Bikes
No doubts about it and I do really appreciate you always keep insisting in such important thing so we all caterpillars keep ourselves clear that there's no paint without canvas. I can understand how "annoyed" you might feel when so many newcomers try to begin the house from the roof and then even complain because the roof does not stay in place.
Anyway, as my post was absolutely no way understandable, I'll try to give more light on it. First of all, I did not refer to "branding" as an act in istelf (let's say marketing, advertising, etc, etc), but as the actual project in itself, about the bikes and how they're. I hate not being able to explain/understand many things with my limited english, but as an example, if thinking on €-you I would say "branding" as the kind of bike someone should expect, a lugged steel road bike with characteristic red paintwork. We can even take customers away from the equation, even consider it as something between you and your work, your "brand" (in fact, I seriously think is the only way of going on with it). So, independently of customers or market, the "branding" questions was more in relation to the creature emerged from your work.
And more importantly, my question was was not actually asking about myself or how to apply branding, but more curious to know if the big cats did ever got to face such a situation where their creature (the brand) and themselves reach a different point where one goes opposite to the other, from simple questions as paintwork or appearances, to even considering bespoked bicycles are no longer coherent with their perspective on life/consumption, or deciding performance road bikes does not appeal them anymore, or any other possible confrontation between what the brand has been till this day and the person behind at this very same day.
Cheers
Bookmarks