Quote Originally Posted by Tom Kellogg View Post
We do actually pay for space on the pages of publications, a little, but not really for marketing reasons per se. We are in VeloNews and Bicycle Quarterly, not because those adds sell for us (they don't) but because we want to support publications that we believe should stick around.
But don't think those small ads in Velonews aren't seen. They are. Every once in a while I'll buy a Velonews and I do see the Spectrum advertisement. I imagine others do too.

Anyway, is reputation the result of superior product/service? Or is it the result of marketing? How much of marketing is advertising? They may not always be the same.

I can remember large, full-page ads by Richard Sachs in Velonews (I think) about 15 years ago. Those cannot have been inexpensive.