Quote Originally Posted by zank View Post

Thoughts? Ideas?
How long until Gloucester Grand Prix of Cyclocross, presented by Zanconato Custom Cycles?

The fact that you're a GWRTSTS (in the original sense, not Patrick's bowdlerized version) matters to me. You're just as big a bike nerd as me, just a bit better with the torch

I'm no marketing genius, and despite my comment above, I think supporting a regional or national team at the elite level is probably the best way to go. Race on Sunday, sell on Monday is no less true for being cliche.

Also: product photography matters. I really like your construction blog entries, because they showcase your passion, skill and attention to detail. But don't forget the finished product. Those sexy, well-lit closeups of lugs and dropouts and brand-new drivetrains draw people in (at least they work on me). Hire a pro and bring him/her back periodically.