That's a great article Jorn, of all the conspiracies, this one may have some legs. However I'm not sure we can judge this latest obsession too much, given we collectively spend our time talking about gear inches/chamois cream/butted spokes/rim v disc.... and sharing pictures of road we have just cycled along, using the excuse its getting us outdoors...

I'm going to duck for cover now, and continue staring mindlessly at that Pegoretti in the gallery.... It doesn't seem to be doing me any harm...