It’s been more than 40 years since Ben built his first frame and began to transform the very notion of what a high-performance bicycle can be. By thinking big and challenging conventional wisdom, Ben revolutionized cycling with his innovations in personalized design, bike fitting and custom tubing.Originally Posted by Ben Serotta, company founder
These pioneering advances made Serotta the go-to bike for American racers when they burst on the international scene in the 1970s and 1980s. Their first stage wins, grand tour victories and podiums at the world’s greatest cycling events were all achieved on America’s first authentic race bike – a Serotta.
In the decades since, Serotta’s relentless commitment to excellence continues to drive us to design, engineer and build the best bicycle on the planet – each and every time we build a bicycle. We don’t compromise. We obsess. Our meticulous design, precision engineering, modern manufacturing and patient craftsmanship ensure that our bikes provide the ultimate cycling experience.
With every part designed, engineered and built in our own American factories, each Serotta offers unsurpassed efficiency, handling, comfort and safety. And with the experience of crafting more than 40,000 frames across four decades, we have established the benchmark for the optimal bespoke experience. Perfectly matching each bicycle to each cyclist is True Custom.
Some say that riding a bike is the best feeling in the world. Riding a Serotta is even better.