Richard Sachs Cycles

[e-RICHIE]

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[newellbt]

it's 5 o'clock somewhere

cheers

[e-RICHIE]

-
Okay, first a little background.


We spend about a week sweating the Richard Sachs downtube logo. Shaved some Cs, redrew some Ss and flattopped some As. In the end, we found ourselves yawning a bit and gravitating back toward straight up Neutraface like we used in the dropouts. We figured that any change we made there would not give us the impact that we all want. I think what we'll end up with is a hybrid with some shaved Cs and Ss to close up negative space, but not stray to far from the original mark. It also ties in with your original RS lockup.


We also started futzing with the tubing decals and other little bits to pull everything together typographically.


The Signature:


Then we started to look at the signature. We figured this was something we could refine a bit while still maintaining its visual equity, but then give it some utility as a trademark. Something you could run across a racing kit, down a leg, on a T-shirt or on a down-tube. Or as a nice top tube detail as it is now.


Ken did a few sketches and tightened it up a bit. After you sent that second round of sigs today we started to look how you unicase your last name and sometimes have an upstroke in the S to connect with the A. We may pick that up in a later edition. However, before we really start sweating the letterforms, weight and application, we wanted to take your temperature about this direction. Then we're going to riff off of this for the rest of the layout. Ultimately, it will be vectored to make life easier when ordering decals, clothes, etc, but we'll refine more with pencil for a while.

The above is a note from Rich Roat (RIP) to me in 2012 regarding the House Industries reskin of my brand.

[Bob Ross]

unicase

Cool, I learned a new word today! ...which also describes my handwriting to a T.

[e-RICHIE]

One day after about thirty years of living with a color, I woke up and decided to walk away. The red and white Richard Sachs paint scheme, selected almost by accident when I had to match bicycles I was making for my racing team - matching them to clothing already produced by the apparel supplier Le Coq Sportif - a pattern that has had more tonal changes, ink revisions, decal sizes and placement combos, but has remained essentially red and white since 1982, is now part of my past.

For the last several seasons I looked at what I had and considered the project done - mature. But mature in the sense that I couldn't change another detail and still feel content, or that I was going forward with fine design. The current version has been the same since 2009 and I had nothing left I wanted to give to it.

With that as a sentiment, I thought about what's next. In the time it takes to strike a key, my plan became clear. I wanted a wholesale departure from my past so that I could cross a line on a certain day and step into my future. There was only one place my trust would be placed for such a leap: @houseindustries.

I contacted @richroat, expressed a fantasy for a Queer Eye For The Atmo Guy ordeal for my identity program, and asked that he and his staff guide me. The hash marks were simple; I wanted to bury the red and white think, lose as many connections to the look that I had worked around and with all these years, and emerge with something uniquely House Industries For Richard Sachs.

After some twenty months, we are walking up to that line and crossing it together. Rich, and all at House Industries, have created my future, and it begins this fall. The Richard Sachs Cyclocross Team with start the season and show off the creations that House has designed. Graphics. Colors. Racing kits. Accessories. Maybe even stickers. Well, maybe not.

The year 1982 was my foray into race sponsorship, and I've managed teams ever since. That won't change, but everything you see will.

The above ^ my 2013 summation of Operation Reskin. Rich wanted me to tee off on his idea that, “…this project was financed by the currency of mutual respect and regard.”

[e-RICHIE]

comment responsibly

[robin3mj]

Is this real? Who brewed it and can I find some in Virginia?

[e-RICHIE]

Is this real? Who brewed it and can I find some in Virginia?

Shoot a message over to -
https://cantina-cantina.com/

[e-RICHIE]

RSCX 2021

[e-RICHIE]

Yakkin’ with Padraig.


https://cyclingindependent.com/the-crash-richard-sachs/

[e-RICHIE]

[Ras72]

pretty rad.

[e-RICHIE]

my time as a sixty something includes another 14 months, plus or minus. at some point i decided this decade would be spent feng shui-ing my life (so far.)

i view this 10 year period as my time to arrange all the disorder (until now) and ready for that proverbial forth quarter. it’s been a work in progress. a struggle.

in addition to always working at the bench i’m also cognizant of trying to stay organized. it’s all practice. i make the bicycles and also try to knoll as i go.

i’m worried that my goal of an organized life is a fantasy. fantasies are okay, right? nod. i’m also an affirmation junkie and need a fix. tell me clutter isn’t the enemy.

richard daley said, “the policeman isn't there to create disorder; the policeman is there to preserve disorder.” politics and eras aside, he’s describing me.

All This By Hand

[Clean39T]

my time as a sixty something includes another 14 months, plus or minus. at some point i decided this decade would be spent feng shui-ing my life (so far.)

i view this 10 year period as my time to arrange all the disorder (until now) and ready for that proverbial forth quarter. it’s been a work in progress. a struggle.

in addition to always working at the bench i’m also cognizant of trying to stay organized. it’s all practice. i make the bicycles and also try to knoll as i go.

i’m worried that my goal of an organized life is a fantasy. fantasies are okay, right? nod. i’m also an affirmation junkie and need a fix. tell me clutter isn’t the enemy.

richard daley said, “the policeman isn't there to create disorder; the policeman is there to preserve disorder.” politics and eras aside, he’s describing me.

All This By Hand

I've never seen a picture of your workshop - or one of your bikes - and thought ".....that doesn't belong.."

For me, that's hitting the appropriate balance of functional minimalism vs. performative minimalism.

Your workshop - and Mr. Hampco's - always strike me as being just-so, in the wabi-sabi sense - some form of perfection gained through organic iteration, not a determined view of what a workshop should look like..

I think my brain would full-scale rebel if forced to operate in an anti-septic Park Tools service-course.

IMG_2296-panorama.jpg

Maybe that's not what you had in mind with your post.

Arranging life, arranging things - most probably do one the same as the other.

[Peter Polack]

It's better to not see how the sausage is made.

[e-RICHIE]

people who make things by hand are often obsessed with the work.
but not so much to complete the task and hand over the object as
much as to pick up the parts, swing the tools, and figure out the puzzle.
and then to recreate it. again.

All This By Hand

[Mark Walberg]

A very pretty braze.
Doing one like this is one of life's great pleasures !

[e-RICHIE]

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[Mark Walberg]

I've learned that one does not need to invest all that money in stuff to build bikes if your are just making a few or not selling them. You just need some thought, some tubes, lugs and fittings, and time and a strait edge, a torch and good flux and some silver or brass. It is a whole different matter to make a saleable product. I never did that. But, I've made some nice riding bikes.

[e-RICHIE]