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Thread: Lyrebird Cycles

  1. #141
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    Default Re: Never has the name of this section been so appropriate.

    Well first of all, good luck.

    Secondly, to be crystal clear, you are free to use any and all photos from the build of of my frame, and any photos Iíve taken of the build... youíre welcome to them, and if you want anymore, or just better ones, please ask!

    Practically, since your bikes are awesome you need to update your website, your facebook page and god forbid get some stuff on instagram. They are dated...shall we say.

    Then there are the handmade bikeshows. Sounds like you are sorted for the Melbourne show, if you are interested in the tiny Sydney one (i forget itís name) and want a bike let me know!

    I think it would be worth trying to get a bike reviewed in one or all of the Aussie bike mags. Again, iím happy to be lending the bike.

    And then Cycling Tips and the Radavist? But I imagine Rich is better connected throughout the industry. Iíve got no connections, but Iím happy to let people try the bike!

    Ooh, and start actually invoicing deposits and progress payments - working capital shouldnít be coming out of your savings - thatís not right.
    Colin Mclelland

  2. #142
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    Default Re: Lyrebird Cycles

    Also, this thread is a priceless goldmine of backstory on the bikes. Itís way more interesting and there is way more material there is on your website. No disrespect to the Salon, but I donít think thatís the way it should be...
     

  3. #143
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    Default Re: Lyrebird Cycles

    Yeah, remember the bit where I said I'm crap at marketing? I need to get better but I have this thing where I automatically deflect praise and reflexively shrink back from anything that looks like self promotion. My son looks after the website and facebook stuff because I always find something more urgent to do.

    But that has to be the past, I need to get on top of this promotion stuff. Accepting suggestions on how to make the website and FB pages more relevant. I'll have to look into Instagram, I thought it was just a pic sharing thing like Flickr.

  4. #144
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    Default Re: Lyrebird Cycles

    Quote Originally Posted by Mark Kelly View Post
    Yeah, remember the bit where I said I'm crap at marketing? I need to get better but I have this thing where I automatically deflect praise and reflexively shrink back from anything that looks like self promotion. My son looks after the website and facebook stuff because I always find something more urgent to do.

    But that has to be the past, I need to get on top of this promotion stuff. Accepting suggestions on how to make the website and FB pages more relevant. I'll have to look into Instagram, I thought it was just a pic sharing thing like Flickr.
    Good tips above from Colin. I'll double down on the Instagram recommendation. Flickr is like a photo repository and hosting site where people could, theoretically, browse and find your content. But nobody really does. Instagram is becoming a bit of a shitshow of reposted and uncredited content, but it's still the best way to get eyes on what you're doing. It's a social feed that's photo driven (as opposed to something like twitter that's more driven by angry rants) and makes it really easy to find new content due to their strong recommendation algorithms. Make sure to master the #hashtag so people are more likely to stumble upon your content. Use the comments with each photo to tell a little piece of a bigger story. Post often enough that you stay relevant in the feeds but not so often that people tune you out. You have a treasure trove of content here that could serve as the basis for what you post elsewhere.

    And I hear you about sucking at self-promotion, but that's pretty much the most important part of what you're trying to do. I have the same challenge in my line of work, it's just not in my DNA, so I learned to treat it like a job skill rather than a personality trait.

    Good luck and keep posting here to flesh out ideas, share your work and keep building a body of content that you can use to tell your story.
    "I guess you're some weird relic of an obsolete age." - davids

  5. #145
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    Default Re: Lyrebird Cycles

    Quote Originally Posted by Matthew Strongin View Post
    I have the same challenge in my line of work, it's just not in my DNA, so I learned to treat it like a job skill rather than a personality trait.
    I will take that to heart, great way of thinking about it.

  6. #146
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    Default Re: Lyrebird Cycles

    Quote Originally Posted by Mark Kelly View Post

    But that has to be the past, I need to get on top of this promotion stuff. Accepting suggestions on how to make the website and FB pages more relevant. I'll have to look into Instagram, I thought it was just a pic sharing thing like Flickr.
    It is, but itís what the cool kids use. Our local bikeshop only does Instagram now as itís the only thing that makes a difference. My parents are on facebook, enough said.

    Have a look at the Freshy Fresh thread...itís all instagram.
     

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  8. #148
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    Default Re: Lyrebird Cycles

    Any Instagram searches using these hashtags should yield all of my pics:

    #LyrebirdCycles
    #Woody
    #woodenbike
    #gotwood

    Just be careful of that last one...

    Same sentiments as Colinís apply with mine obviously too, Mark.

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    Default Re: Lyrebird Cycles

    Hereís the Sydney ďshowĒ I couldnít remember....

    The Makers Show 218: A collective of seven Aussie builders | CyclingTips
    Colin Mclelland

  10. #150
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    Default Re: Lyrebird Cycles

    Quote Originally Posted by Colinmclelland View Post
    Here’s the Sydney “show” I couldn’t remember....

    The Makers Show 218: A collective of seven Aussie builders | CyclingTips
    That was a surprisingly good show; and very well attended - but the two guys behind it (and behind Chimera, the launch of which is why the show came to be) are no longer working together, so it may not happen again.

  11. #151
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    Default Re: Lyrebird Cycles

    Thanks for that guys.

    If it does go ahead I presume at least some of the people involved will be at the Melbourne show, so I'll take it from there.

  12. #152
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    Default Re: Lyrebird Cycles

    So I was re-oiling the bike today, and as I was doing the really very slender seatstays it occurred to me that I really don't know how you made them?

    Do they have a WAY lower wall thickness than the main tubes...or...??
    Colin Mclelland

  13. #153
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    Default Re: Lyrebird Cycles

    Trade secret.

    Jokes aside, the wood laminae don't lend themselves to wrapping around a mandrel to form a hollow tube until you get to about 25mm internal diameter. The seatstays and chainstays were formed around solid cores made from balsa and Australian cedar (which isn't a cedar, it's basically a lightweight relative of mahogany).

    I am playing with a method of treating wood which should allow me to wrap smaller diameter mandrels. Downside is it requires a heated hydroforming press so I'm currently building one.

  14. #154
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    Default Pop Up Workshop

    Got the keys today for my new pop up workshop space, in the Old Beechworth Gaol.

    I commented to the director that this must be the first time a Kelly has been given the keys to that institution.

    More to come as I get this sorted.

  15. #155
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    Default Re: Pop Up Workshop

    Thatís a cool spot!
    Colin Mclelland

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