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Thread: Wraith bikes - US made frames+forks for US$1100

  1. #1
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    Default Wraith bikes - US made frames+forks for US$1100

    From a business point of view this is interesting - straddling the gap between a Surly / Masi and a cheapish custom frame. Limited sizes, limited colours, and I assume limited customer service given the price. Almost like a step down in options / service / paint complexity from a Breadwinner or Hampsten but still able to trade on "USA-made" and with a bit of hipster background cred.

    I find it fascinating how the selling of US-built bikes has changed in the past few years - the demise of Serotta and a seeming drop in what people (in general) are prepared to pay for a frame. Builders seem to be reacting to the smaller wallets, and seem to be revelling in the fewer options and less phone-time it takes to sell a unit.

    Bicycles | Wraith Fabrication

    Wraith-steel-columbus-bike-3-600x399.jpg

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    Default Re: Wraith bikes - US made frames+forks for US$1100

    I hate the name and the logo but I really like the business plan.

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    Default Re: Wraith bikes - US made frames+forks for US$1100

    The movie was awesome.

    The Wraith (1986) - IMDb

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    Default Re: Wraith bikes - US made frames+forks for US$1100

    I have opened a Kickstarter-funded artisinal shoe store. We sell sizes 5, 7.5, and 11.

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    Default Re: Wraith bikes - US made frames+forks for US$1100

    Quote Originally Posted by christian View Post
    I have opened a Kickstarter-funded artisinal shoe store. We sell sizes 5, 7.5, and 11.
    poster-crush of the night, For Sure.

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    Default Re: Wraith bikes - US made frames+forks for US$1100

    sounds like marinoni pricing wise

    dunno if the bikes will be as nice however...

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    Default Re: Wraith bikes - US made frames+forks for US$1100

    Oooof, "fits most 25mm rubber"... #Brodoyoueven.
    Designing a bike that will fit 28s isn't especially hard, and I'm thinking (given market trends) they are giving up a meaningful % of market that won't even consider this if it maxes out at 24ish.

    I mean, I'm *precisely* into this kind of bike, this price, this level of involvement- I'm their market in many (most?) ways, and that one detail has me 100% confused.

    Love the color, love the lines, the geo is nothing I'll grouse about (the BB drop is better than many production bikes) ... but gosh, if I'm running wide rims and schwalbe's (famously run wide), then I can't go larger than 23mm.
    lp-nirvana-nevermind-(180g-org-reissue).png

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    Default Re: Wraith bikes - US made frames+forks for US$1100

    Quote Originally Posted by christian View Post
    I have opened a Kickstarter-funded artisinal shoe store. We sell sizes 5, 7.5, and 11.
    I'm a size 10. I'll either pay more for a shoe which fits, or buy from one of the many other shoe stores which sells 6, 8, 10 and 12.

    What's the problem?

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    Default Re: Wraith bikes - US made frames+forks for US$1100

    Quote Originally Posted by hidayanra View Post
    Oooof, "fits most 25mm rubber"... #Brodoyoueven.
    Designing a bike that will fit 28s isn't especially hard...
    It's the fork that is the limiting factor. Them bitches must be real cheap from columbus for OMs.

    I bet the same bike spec'd with an enve would be $250-$300 more to hit the same profit margin. That would help their USA made angle too (if enve is still made domestically).

    Speculation is fun.

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    Default Re: Wraith bikes - US made frames+forks for US$1100

    A bit more about Wraith on the Radavist.

    I've been seeing Adam of Stanridge drop hints about something new for a while. I know he's pretty much a one man shop for Stanridge, does all his own building + painting. Wonder how he's doing fab for these, sounds like its still all in Columbus, OH. As mentioned above, reminds me of Breadwinner a bit.
    Dan Reid
    rider, builder of a frame, owner of a pile of tubes

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    Default Re: Wraith bikes - US made frames+forks for US$1100

    Quote Originally Posted by PJN View Post
    It's the fork that is the limiting factor. Them bitches must be real cheap from columbus for OMs.

    Speculation is fun.
    probably so- but why make that choice?
    just nonsensical.

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    Default Re: Wraith bikes - US made frames+forks for US$1100

    Quote Originally Posted by hidayanra View Post
    why make that choice?
    Quote Originally Posted by PJN View Post
    Them bitches must be real cheap from columbus for OMs.
    $$$. Duh.

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    Default Re: Wraith bikes - US made frames+forks for US$1100

    Quote Originally Posted by PJN View Post
    It's the fork that is the limiting factor. Them bitches must be real cheap from columbus for OMs.

    I bet the same bike spec'd with an enve would be $250-$300 more to hit the same profit margin. That would help their USA made angle too (if enve is still made domestically).

    Speculation is fun.
    ENVE forks have never been made domestically IIRC.

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    Default Re: Wraith bikes - US made frames+forks for US$1100

    Damn. Good to know (not like it actually matters) - I always thought they were.

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    Default Re: Wraith bikes - US made frames+forks for US$1100

    I thought enve 1 was made in the USA and enve 2 Asia.

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    Default Re: Wraith bikes - US made frames+forks for US$1100

    Thanks or the chatter fellas! More info will drop today in Bicycle Retailer. Sustainable small business, growing our US manufacturing base, providing jobs to the local machine shop, powder coater and painter are the bits that make me proud.

    Doing the above at a Retail 1190USD price point, offering free shipping in the CONUS and a free fit after the sale while providing a very capable frame made from the best modern tubing available makes me proud. Everything is Columbus Life with the exception of the rear end on the CX frames being Zona.

    I don't have a size run catalog of 15 options or an Enve "stock". Thanks for noticing. At the end of the day, this is a new company with sustainability, careful business practices and stringent cash flow objectives in place. I'm not Taiwan and I'm not a dreamer. I'm a realist. My target demographic has never been able to afford a 500USD fork, electric motors or a Titanium 80th group. They don't care about press fit anything and have not cataloged how many grams a AX-Ligntness Orion Caliper happens to be. My customers are riders.

    I don't have much time these days to monitor threads or PM boxes. I'm on the bike or hustling. If you happen to have any questions about Wraith I'd love to hear from you. Adam@wraithfabrication.com

    All the Best. Apologies for the lack of grammar, its 630AM and I'm already behind!

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    Default Re: Wraith bikes - US made frames+forks for US$1100

    Love hearing about stuff coming out of Columbus (my hometown). I like some of the painted jobs coming out of that shop and had the pleasure to ride alongside a Stanridge 'cross bike a few weeks back.

    But please, someone fix that setup on the bike pictured. Straight post with saddle slammed forward, short -17 stem on top of a tall headset cap. Looks like a bike setup for someone much shorter than whom it was intended for.
    Auk's words to live by:
    Blow up and pin a picture of M. Bartoli on your wall. When you achieve that position, stop. Until then, stretch, ride, stretch, ride, eat less, and ride more.

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    Default Re: Wraith bikes - US made frames+forks for US$1100

    Quote Originally Posted by velobran View Post
    Love hearing about stuff coming out of Columbus (my hometown). I like some of the painted jobs coming out of that shop and had the pleasure to ride alongside a Stanridge 'cross bike a few weeks back.

    But please, someone fix that setup on the bike pictured. Straight post with saddle slammed forward, short -17 stem on top of a tall headset cap. Looks like a bike setup for someone much shorter than whom it was intended for.
    The saddle is in the middle of the rails to my spec, coupled with a 100mm ritchey with a -6 drop on top of a headset with a 10mm top cap and 5mm spacer for the expansion plug. Fits like a glove. Thanks for the pro internet fit tips though. :) If you see me out - I'm dying to know what else I can change, please kindly bring your goniometer and possibly the new goniometer app?
    Last edited by Adam Eldridge; 05-21-2014 at 07:01 AM. Reason: grammar

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    Default Re: Wraith bikes - US made frames+forks for US$1100

    Hey Adam,

    Keep up the good work. The specs of the tubing and the look of the bike are nice.

    I do think the lack of a 55 size is an issue - there are a lot of 5'9"ers in this world, just statistically. I'm 5'11 and the 57 is too big for me - slightly too long and too tall, but there's no way I'd size down to a 53. That seems like a big chunk of the market to me.

    I'd consider dropping the HT on the 57 to 155mm and the top tube to 560 or 565 at most. That'd give you a 51/53.5/56 sizing spread and you could determine whether adding a 58/59 is warranted subsequently. Frankly, I'd just look at Giant's road models, in terms of broad sizing (not geometry) and cut off the biggest and smallest sizes. They've probably done the research.

    The point of my mild snark was that bicycles are a sized good. Even if everything else is great, you're not going to buy one of it doesn't fit. Good luck!

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    Default Re: Wraith bikes - US made frames+forks for US$1100

    Wait - scratch all that.

    I think your eTT and ST length numbers in your geo chart are just reversed. The Medium has a 555mm TT and a 535mm ST, doesn't it? I noticed this because the STA and eTT on your smallest size is extremely unlikely as printed with 700c wheels.

    So never mind then - then it's about as good as you can get with three sizes. Maybe make the top tube on the 58 575mm but that's tweaking.

    But please fix the geo chart.

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