As I've mentioned previously on VS, I'm on the city council in Kingsport, Tennessee, a factory town of about 50,000 people in Northeast Tennessee. In the last five years or so, we've taken some pretty big steps to make this place more bike-friendly. I figured that there might be some Salonistas out there who would like to do the same things in their towns, so I thought I'd run down some of the things we've done and give some pointers how we did them, in the hopes that other Salonistas wouldn't have to totally reinvent the wheel.
I'm not saying this to brag or pat myself on the back. I'm saying it in the hopes of encouraging some Salonistas to go out and do the same kinds of things in their communities. I think a lot of people would be stunned at how easy this was for the local clubs and cycling community. If there's one message you ought to take away from this, it's don't be afraid to ask. I will say that this is probably more applicable to small towns than, say, NYC.
On to the projects, in descending order of importance:
1. Adopting a "Complete Streets" Policy.
Contrary to a lot of cyclists' opinions, local traffic engineers are your friends, not your enemies. They go to their continuing ed conferences, they see things like Complete Streets presented, and think, "Man, that's cool. I wish we could implement something like that." And then they go home and the conference materials get stashed in the back of a filing cabinet because they know there's not the political will or the money to implement it, and they go back to designing roads for cars only. The scary truth is that most traffic engineers want to design bike-friendly roads, but they need to feel free to do it. The way to do that is by making it the policy of the city. To do so, you'll need to develop champions for the policy both within the community and among the elected officials. Now, whenever we build, reconstruct or resurface a road, we're obligated to make sure it's useful for cyclists, pedestrians, public transit users, etc.
Takeaways: (1) Getting a bike lane built is an accomplishment. Making bike lanes (or "sharrows" or whatever) the norm on every roadway, as a matter of course, should be the goal. Fight the fight once, rather than every time a road gets built or rebuilt. (2) To make this happen, you need to recruit three people: (a) the person on your city's planning staff -- either someone in the transportation department or the MPO Planner -- who's into this stuff (and I promise there is one), (b) a sympathetic elected official, and (c) a champion from the public. It helps if the public champion isn't a cyclist as we think of cyclists, but someone with kids, or who wants to revitalize downtown, or whatever. (3) Magic words to elected officials -- GRANT FUNDING. The federal government and most states have grants available to help pay for these kinds of projects.
2. Appointing a City-sanctioned committee to promote healthy living.
No matter how enthusiastic I or the other cycling advocates are, we'll eventually roll off boards, get burned out, die or whatever. Unless there's someone whose job it is to continue the push, the efforts die off. So we had the Mayor establish the "Healthy Kingsport" committee, and made the recommendations of who ought to be appointed. This board is responsible for making recommendations to the city about anything and everything affecting the health of the community -- from the aforementioned bike lanes to school nutrition and everything in between, operating or capital.
Takeaways: (1) Broaden your focus beyond cycling to healthy living in general. You'll go from being a fringe group to one that's advocating for an issue that affects every citizen of every town in the country. (2) There are at least a dozen people in your community whose job it is to worry about these issues every day -- from hospital personnel to HR managers to city staff to the outreach people at your local YMCA. Putting them in a room together does amazing things. They become difficult to ignore.
3. Funding the construction of MTB trails.
Our local MTB club hosted an IMBA trails conference. Several of our city staff and I showed up, which did two things: (1) it gave us the ammo to make the economic and quality of life cases for construction of MTB and multi-use trails, and (2) it allowed the club guys to bend our ears. The long and short of it is this: Because of that meeting, the city and the club are about to sign a deal in which the city gives the club enough money to buy one of these:
S800TX | Mini Skid Steers | Equipment | Vermeer
and the club agrees to build a certain quantity of trails at our local . It's a mammoth win-win, since the club had been building trails by hand for years and can now build in a month what would have taken them a year or more, and the city is getting lots of new trails at its 3500-acre nature preserve at a fraction of what they would have cost had they been contracted out. (It pays to note that the volunteers from this club have a tremendous amount of knowledge and a great relationship with and reputation among our park staff.)
Takeaways: (1) The purchase of this equipment was totally out of the question for this club, even though it's active and well-organized. For a municipality with a $200M annual budget? The decision was (literally) made over lunch one day. (2) Government entities (smart ones, anyway) love bargains, and getting something done well and on the cheap made this one an easy sell.
4. Putting on a UCI2 CX race.
We went from never having had a CX race to having a UCI2 race in two years. We approached the local convention and visitors' bureau, and asked them to partner with the local CX promoters to put on some races in Kingsport. The pitch was pretty simple - the CVB guaranteed the prize money, and the race put heads in beds in local hotels (which is, broadly speaking, how the CVB's success is measured). So far, I think everyone's been very happy with how it's turned out.
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OK, that's all I've got for now. Feel free to ask questions or share your own victories. Again, lots of people have the idea that this stuff is impossible in their own communities. It's really probably not. Just be persistent.
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