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Thread: HOUSE INDUSTRIES - NOKIA HEALTH - RSCX TEAM NEWS atmo -

  1. #21
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    Default re: HOUSE INDUSTRIES - NOKIA HEALTH - RSCX TEAM NEWS atmo -

    The HouseInd newsletter hit the inbox a bit ago. Nicely done and a mighty fine all 'round update.
     

  2. #22
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    Default re: HOUSE INDUSTRIES - NOKIA HEALTH - RSCX TEAM NEWS atmo -

    Earthy tone, will look great on 'cross courses.
    The lugpoint RS graphic on the seat tube is cool.
    Race the hell out of 'em.
     

  3. #23
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    Default re: HOUSE INDUSTRIES - NOKIA HEALTH - RSCX TEAM NEWS atmo -

    Proving, once again, that orange is the fastest color.
     

  4. #24
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    Default re: HOUSE INDUSTRIES - NOKIA HEALTH - RSCX TEAM NEWS atmo -

    The whole package is great - bike, kit, website. Really nice. I won't say rebranding, because the brand is already so strong. But I think the design now completely matches that strength. Excellent.
     

  5. #25
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    Default re: HOUSE INDUSTRIES - NOKIA HEALTH - RSCX TEAM NEWS atmo -

    This is all the work of Rich Roat and the staff at House Industries. The text on their blog, and the PRESS page on the new site speak to much of the story. This began almost 2 years ago and I am beyond happy with the results.

    I rarely make the same bicycle twice. Even when I have tried, they are different. But regarding the red and white paint job that is now a part of my past, we have used dozens of reds, almost as many shades of whites, several generations of decal art, many ink color changes, decal placement changes, decal size changes, and none of this even addresses the many tube changes and diameters and vendors I have used since 1981. So if you do the math, the red and white thing has been changing almost monthly ever since the first iteration. The combinations of colors, shades, decals, ink, materials, and sizes make it the most moving target ever atmo. So, when I read about someone who decries the end of this scheme and really wished he could still get it, my only thought is, "Well, which version did you want? There are hundreds of them." Well, pals, that ship has sailed. Just as in 1981 when I did a major revision to the graphic package I began life with, and have been fiddling with ever since, I just walked across another line in the sand.

    Off to Williston to race.

  6. #26
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    Default re: HOUSE INDUSTRIES - NOKIA HEALTH - RSCX TEAM NEWS atmo -

    1:59 - McNulty: You're a soldier, Bodie.
    2:04 - Bodie: Hell yeah (takes bite of sandwich).

    "Hell yeah" pretty much sums it up.

     

  7. #27
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    Default

    Love it, incredible job
    Dan Reid
    rider, builder of a frame, owner of a pile of tubes

  8. #28
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    Default re: HOUSE INDUSTRIES - NOKIA HEALTH - RSCX TEAM NEWS atmo -

    Classic evolution whilst honoring, knowing where you've been. Chapeau.

    What I like most is that pumpkin is reminiscent of 'cross season.

    Good luck Team Richard Sachs. She's a beaut!
     

  9. #29
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    Default re: HOUSE INDUSTRIES - NOKIA HEALTH - RSCX TEAM NEWS atmo -

    Stunning.

    Bet it'll look even better dirty.

    Give 'em hell, Richie.
    Got some cash
    Bought some wheels
    Took it out
    'Cross the fields
    Lost Control
    Hit a wall
    But we're alright

  10. #30
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    Default re: HOUSE INDUSTRIES - NOKIA HEALTH - RSCX TEAM NEWS atmo -

    Well now, that's pretty baller isn't it? Congrats.
     

  11. #31
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    Default re: HOUSE INDUSTRIES - NOKIA HEALTH - RSCX TEAM NEWS atmo -

    The kit is the best part of all this - love it.

  12. #32
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    Default re: HOUSE INDUSTRIES - NOKIA HEALTH - RSCX TEAM NEWS atmo -

    No other sponsors on the jersey? Too Cool! Do we have to wait for left-overs?
     

  13. #33
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    Default re: HOUSE INDUSTRIES - NOKIA HEALTH - RSCX TEAM NEWS atmo -

    Tres bon
     

  14. #34
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    Default re: HOUSE INDUSTRIES - NOKIA HEALTH - RSCX TEAM NEWS atmo -

    I want a jersey.
     

  15. #35
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    Default re: HOUSE INDUSTRIES - NOKIA HEALTH - RSCX TEAM NEWS atmo -

    Completely awesome. Very well done.

    It clearly seams to be my monitor but am I the only one who still thinks it looks red?
    "In the old days when people invented a new function they had something useful in mind."

    ~Henri Poincare

  16. #36
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    Default re: HOUSE INDUSTRIES - NOKIA HEALTH - RSCX TEAM NEWS atmo -

    Was hoping for disc brakes......

    Otherwise love it.
     

  17. #37
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    Default re: HOUSE INDUSTRIES - NOKIA HEALTH - RSCX TEAM NEWS atmo -

    10/10. A home run eRichie.
     

  18. #38
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    Default re: HOUSE INDUSTRIES - NOKIA HEALTH - RSCX TEAM NEWS atmo -

    The jersey design is superb. Stunning stuff.

    Bikes only get an 8/10 due to lack of bottle bosses :)
     

  19. #39
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    Default re: HOUSE INDUSTRIES - NOKIA HEALTH - RSCX TEAM NEWS atmo -

    Very nice well done. Jersey are awesome. I wonder how it would look to have the seat tube treatment on the head tube?
     

  20. #40
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    Default re: HOUSE INDUSTRIES - NOKIA HEALTH - RSCX TEAM NEWS atmo -

    Quote Originally Posted by KeithNYC View Post
    Completely awesome. Very well done.

    It clearly seams to be my monitor but am I the only one who still thinks it looks red?
    I was going to post the same thing...but I am also red/green colour blind.

    To be honest I was expecting a bigger wholesale change in style.

    It looks great. Just from the posts I was expecting a massive change.
     

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