If I am just selling a frame, I'm burying the headline. I sell the experience. I sell the perception of suffering for the art. I sell comfort to my customer that I am sweating every little detail to deliver the perfect frame and NOTHING in my world matters until that frame is delivered. In its simplest form it is called "customer service" and it is imperative whether one is selling bicycles, wall to wall carpeting, earthquake insurance, financial advice, fake boobs, or anything else. Treat people the way you want to be treated.

Ultimately it means my customer has more than money invested in the process and end product. It also means I get a lot of return customers.

And Richard, yeah I've been away too long. Kinda feels good to be back if you folks will have be back.

A man much wiser than me once told me, "There is only one place someone can buy a Shamrock. They either want it or not".