I have been spending time here lately -
‘Cross Reference | RICHARD SACHS CYCLES
Thanks to all the RS 'Cross Team sponsors, suppliers, and followers atmo.
I would like to know if you have any information on this bike that you've built in the early 80's serial number: 5455 - 59
I've had this bike since new in it's original condition that I had acquired it with no parts ever replaced and only rode by one person a few times.
Thank You for your time,
It's the 545th RS branded frame, made in the year 1980. Here atmo -
1977 RS 'Cross Frame - a set on Flickr
I got hooked on 'cross after my year in London and also going to the World Championships at Crystal Palace in 1973.
Signs of Richard Sachs
It was the day before the Providence Cyclocross Festival and Richard Sachs asked whether I was going. Richard Sachs is a bicycle framebuilder in central Massachusetts, maybe you've heard of him. He builds these nice lugged steel bikes for which there is a 10 year wait list. He also races cyclocross, with his team, on bikes that he makes (no wait list for those). They would all be racing in Providence that weekend, and if I went I would get to see them.
Read the rest here atmo -
Lovely Bicycle!: Signs of Richard Sachs
Speaking of Signs of Richard Sachs, is there a discussion in this thread of your logo?
I see it as an R and S combining to make a lug point. It says to me "I put myself into this work" and "Lugs are part of me and my business" at the same time.
Did you create it? When did it come into use?
If you would point me towards a discussion of this, I'd appreciate it.
logo development atmo - - a set on Flickr
scan0001 | Flickr - Photo Sharing!
The stylized RS logo was conceived in 1979 and launched by 1981 or so (maybe 1982). It replaced a generic marque that served me well since 1975. The font didn't catch up to it, revision-wise, until the mid 1990s. I had some piece-of-shit seraph outline letter form that followed me around since day one and we finally jettisoned in for the futura that I now have. The current font was developed for NBC and is called NBC Futura Bold. A former romance of mine did the logo, and then redid it several times in the 1980s. And she was involved in NBC's complete corporate identity standards overhaul in 1984 (or so...), revising the entire graphics and usage that the communications giant had at that time. I mined the font from the standards manual she created at the end of the two year project because I loved it (the font). But I didn't apply it to my bicycle art for at least another decade. NBC has since revised its look, and now I am the entity anywhere using their art.
Other details such as the seat tube wraps, scale of the logos and placement - these have all had a variation or three through the years.
PS I forgot this was on my Flickr page -
nbc atmo - - a set on Flickr
This standards manual ^^ had some 200 pages devoted to letting corporate know how to use all the new work they had spent several hundred thousand dollars for over the previous 2 years atmo. It was created after the work commissioned was complete. New Art For Dummies etc etc...