I have been subscribing to The Robb Report since the mid-1980s
and stuff like this has become more common in recent years atmo.
If it weren't for fat, rich, old men regularly dropping 15K on bikes that go unridden, the shit would never drop down into my price range. It's good news for everybody. They bought a bike, not a place to sit on my wheel. Come to think of it, I could probably sell that too.
Got some cash
Bought some wheels
Took it out
'Cross the fields
Hit a wall
But we're alright
"It's the overall experience." I'm underwhelmed.
Surely at that price they could have come up with a better line than that.
My feeling is that these people are actually under-marketed. They get their suits and shirts handmade. Their shoes handmade. You should see the stuff they put in their houses. Hell, they have $10K++ ticking away on their wrists. There is no reason any of the $185K crowd should be buying a Trek Madone whatsit. Go get 'em.